The 33rd congress of the Spanish Association of Academic and Professional Marketing (AEMARK) http://www.aemarkcongresos.com/congreso2022/es/ was held in Valencia.
With a total of 333 registered participants and 245 presentations, the 33rd congress of the Marketing Association AEMARK was held in Valencia.
The conference also featured Prof. Jan-Benedict Steenkamp from the University of North Carolina (UNC) as keynote speaker and Valerie Zeithaml, also from UNC. Three editors from leading journals in the discipline also participated: Prof. Dwivedi from the International Journal of Information Management, Prof. Okumus from the International Journal of Contemporary Hospitality Management and Prof. Viglia from Psychology & Marketing. Jaime Aguiló, Vice President and General Manager EMEA South of ComScore, a leading media measurement and analysis company, also spoke.
The authors come from more than 30 countries in Europe, Asia and the Americas. The papers cover the areas of consumer behavior, tourism marketing, technologies, ethics, innovation and product, communication, teaching, distribution, strategic marketing and sectoral applications. Ninety-two percent of the session chairs were women.
The IEI València has acted as sponsor of this congress in the framework of the grants for the organization of scientific meetings provided to its members. IEI professors Haydée Calderón, Amparo Cervera and Walesska Schlesinger have participated as members of the organizing committee.
