Within the framework of the Public Tourism Marketing course -Citymarketing- of the Postgraduate course in Tourism Management and Planning, a series of seminars have been organized in relation to the development of Tourism Marketing at city/destination level.
The speakers have an academic and professional profile offering diverse perspectives on the application of the Marketing approach to city/destination tourism:
- Strategic planning of tourist destinations in a changing environment. The case of the Balearic Islands. Dr. Joan Garau. University of the Balearic Islands.
- Strategic planning as a central axis for the development of the city of Bilbao: Guggenheim Museum as a generator of change. Dr. Iñaki Periañez. University of the Basque Country
- Public-private collaboration: the case of Cofrentes. Mr. Miguel Angel Fernandez. Active Spas
- Citymarketing for the promotion of Valencia. Mr. Jaume Mata. Valencia Tourism Foundation.
The conference begins on Wednesday, January 20 and will be held every Wednesday until February 3 (inclusive) in the Villalonga Room of the Faculty of Economics.
Organizers: Prof. Amparo Cervera. Professor of Marketing and Market Research. University of Valencia.