From June 19 to 23, the Institute of International Economics is organizing the course "Internationalization of the company in the new global context", which is aimed at students of International Management at the University of Cali (Colombia).
The course is structured in two distinct parts.
- Seminars: the contents of the seminars will be divided into three modules:
- International marketing and commercialization in a global context.
- The world economy and the great recession. Special reference to the European economy.
- Experiences of company managers:
- Two seminars will be given by managers of prestigious companies with a relevant international trajectory, one of which will be a Colombian businessman based in Valencia.
- Visits to companies and organizations noted for their strategic trajectory
