The capital of the Ayora-Cofrentes Valley hosted this Tuesday, December 9, a conference on cultural heritage and development. A total of five professors from the University of Valencia participate in these lecture series.
They are Luis Arciniega (Art History), Cesar Camisón (Business Management), Joaquín Farinós (Geography), Amparo Cervera (Institute of International Economics) and Alejandro Mollá (Marketing and Market Research).
The Mayor of Ayora, José Vicente Anaya, and the Vice Rector for Participation and Territorial Projection, Jorge Hermosilla, inaugurated, at the Casa de la Cultura of Ayora, a conference that aimed to evaluate the possibilities of development in the Ayora-Cofrentes Valley through cultural tourism, a concept in which the knowledge of monuments and historical sites is combined with immersion in natural and cultural history, as well as in the way of life of different societies. Luis Arciniega, professor of the Department of Art History, gave a lecture on the identification and subsequent management of historical-artistic heritage. Afterwards, Professor Amparo Cervera (Dept. of Marketing and Market Research) explained to the audience how to enhance the value of cultural heritage to generate competitive tourism experiences.
This Thursday, December 11, Sedaví hosts a series of conferences on strategic planning as a tool for local management. Mayor Rafael Pérez and Vice Chancellor Jorge Hermosilla will inaugurate the symposium. After them, three lectures are scheduled: Professor César Camisón (Dept. of Business Management 'Juan José Renau Piqueras') will deal with strategic planning and territorial competitiveness strategy. Joaquín Farinós (Dept. of Geography) will give a lecture entitled "Making territorial strategy effective: towards a better integration of diagnosis and expectations". Alejandro Mollá (Dept. of Marketing and Market Research) will close the day with strategic planning in the commercial distribution sector.
Both conferences are part of the line of work between the Vice-Rectorate for Participation and Territorial Projection of the University of Valencia and local Valencian entities, in collaboration with Imelsa (Diputación de Valencia). The aim is to involve university researchers in their area of influence, provide training to society and influence the possibilities of local development of municipalities and regions of Valencia.
