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Seminar "Brand Equity, Consumer-brand relationship and eWOM: previous studies and future opportunities" organized by the PhD in International Economics and Tourism of the IEI. - Institute of International Economics
News

Seminar "Brand Equity, Consumer-brand relationship and eWOM: previous studies and future opportunities" organized by the IEI PhD in International Economics and Tourism.

On April 20, a seminar entitled "Brand Equity, Consumer-brand relationship and eWOM: previous studies and future opportunities" was held at the Institute of International Economics. organized by the PhD in International Economics and Tourism.

The seminar was given by Marta Olivia Rovedder, professor at the Universidade Federal de Santa Maria - UFSM (Brazil).