Prepared by professors Emili Aura, Haydée Calderón, Amparo Cervera and Berta Tubillejas, the Master Plan of the Palau dels Borja (PDB) of Gandia has been presented in the framework of the World Tourism Day organized by the Faculty of Economics (Forum Fortur 2021).
This Plan was prepared within the framework of the Cultural Heritage and Tourism Planning Program of the Generalitat Valenciana and the Vice-Rectorate for Territorial Projection and Society of the University of Valencia, and assumes the compatibility of the historical values of the PDB with its sustainable use as a tourist and cultural resource with a multidisciplinary and participatory approach.
As the authors pointed out, making the PDB accessible to the visitor -local, national, international- requires the construction of a story that allows the citizen, in addition to enjoying the visit to the PDB, to know and feel immersed in the history of one of the most relevant Valencian families, thus contextualizing the historical processes of the territory in which Gandia is located.
Consequently, it is considered that the proposal for tourism valorization and the creation of knowledge centers/networks that is carried out, implies the implementation of a concept of Educational Entertainment.
This plan is included in a publication produced by the University of Valencia and is available in bookstores.
