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Seminars on research methodology organized by the PhD in International Economics and Tourism of the IEI. - Institute of International Economics

On January 12, the courses and seminars organized by the Doctorate in International Economics and Tourism, academic year 2022-2023, began at the Institute of International Economics.

Yesterday, the seminar developed by Dr. Silvia Sanz, Professor of Marketing and Market Research at the Universitat de València, dealt with the analysis of the love for the brand (love brand) by applying very novel online and offline analysis methodologies such as online sentiment analysis through the use of specific software.

These courses are being offered to students of the Doctorate in International Economics and Tourism, as well as to students of other doctoral programs of our university.