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Walesska Schlesinger is Associate Professor in the Dept. of Marketing and Market Research at the University of Valencia. D. in Marketing from the University of Valencia with more than 20 years of teaching-research experience, she is a member of the SIV (Service+Innovation+Value) team, her main areas of research are service marketing with sectorial applications, tourism, education, gastronomy and sport, innovation, sustainability, value co-creation and strategic marketing.