As part of her stay at the Institute of Applied Economics of the University of the Basque Country, Professor Walesska Schlesinger carried out several activities to strengthen academic collaboration between the two institutions.
During her stay, the professor gave a seminar for students and researchers of the institute, covering topics related to the enhancement of the value of the resources of the territory through the management of the tourism experience, highlighting the lines of research that she has been developing as a member of the SIV (Service+Innovation+Value) team related to the co-creation of value, sustainability, innovation and branding. The Institute of Economics has published a review of this talk which is available at the following link:
